China Photographic Publishing House, established in 1980, was the earliest national professional photographic publishing house in China. The publication covers classic photographic works, photographic theories, professional photographic techniques and skills, photographic practical guidance, social and scientific culture, fashion life, and etc. The variety of publication reaches up to nearly 200 every year, over 100 varieties of the latest books. "New York Institute of Photography'’ has been the blockbuster of the press, well sold for nearly 30 years, ranking first in the national photographic books of retail market. A large number of authoritative, quality and practical books are favored by the readers, and the press becomes one of the most influential image publishing houses.